The marketing site now records which pages are read and which buttons are pressed — with no IP address, no cookie, and no identifier.
What is recorded
Every public page can report that it was read and which links were pressed. The event carries the page path, the label of the button, the site the visit came from, the browser time zone, and any campaign tags in the URL. That is the whole of it. There is no IP address, no user agent, no cookie, no device identifier and no account identifier. Two visits from the same computer look like two visits from two computers.
Country reach, without addresses
We wanted to know which countries the site reaches. An IP address would have answered that and would also have been a location we did not need to keep. The browser time zone gives a rough answer on its own — enough to tell a reader in Lagos from a reader in Berlin without storing anything that identifies either of them.
What it does not tell us
No unique visitors. No sessions. No retention. No funnel from first visit to first form. Those numbers need an identifier to compute, and the only honest way to have one is to keep one. We would rather report the counts we can actually stand behind than publish a dashboard full of numbers that cannot be reproduced.
Do Not Track is respected
If the browser sends Do Not Track: 1, nothing is recorded at all — not the page view, not the click. No consent screen, no cookie to decline, no dark pattern: the browser says no and the answer is no.